They either don’t do them at all, or have some very tight restrictions on the number it will find or the time it will spend looking.
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Free versions of Hootsuite and the others pretty much suck at this. Good tools go out and search for these things. Spots for link building, advertising, brand building, conversation joining, list building. Looking for something that isn’t there? Yeah it’s not so easy, but the rewards can be huge.Īnyway, back to the point.
“Wow there is no community on Google+ for this new product yet, let’s get in first, form a circle” Looking across whatever platforms you operate in searching for communities and conversations that you can join, watch (community lurking, come on, we’ve all done it at some point) or that don’t currently exist, offering you the opportunity to create them. Find Conversations Based In Niches, Websites Or Based On KeywordsĪ good social media tool also goes to the trouble of finding you conversations. Every time you log out and log back in your work flow is interrupted and you risk coming across one of these blocks that just stops you dead. As an agency this quickly becomes a pain.
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Logging out, logging back in, often re-entering all the user data, getting warnings from the site that your IP address or the PC you are using already has 3 twitter accounts associated with it or whatever (effectively meaning the software won’t let you add any more). Switching between accounts is a bug for most. First what should a good tool do as a minimum? Handle Multiple Accounts And Account Switching On The Fly Agency Level Social Media ManagementĪt some point, either as an agency, or an individual with multiple clients (or multiple sites with different persona’s) to manage, you might grow out of the free version of Hootsuite, Sproutsocial or whatever tool you use. Read on to see what the problem is, and a proposed solution. In my “other life” as a marketing director at Gambit-Nash, I’ve recently had to spec and cost up a solution for this, and was more than a little surprised to see that the headline figures for paid social media management tools bore little to no relation to the actual cost of using these tools commercially. If so you’ve probably considered using social media management software or online services for the task.
Do you represent an agency with a lot of clients, or an individual who wants to free up time to be creative and let automation do the post scheduling, niche research, conversation finding and account handling for you?
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